Interactivity and multimedia in Latin American newspapers: Inroads in an incomplete transition

Interactivity and multimedia in Latin American newspapers: Inroads in an incomplete transition

This content analysis explores how 19 flagship newspapers from throughout Latin America adopt multimedia and interactive features in their websites and open up to a more dialogical relationship with their audiences. The results show that newspaper websites continue to replicate their print version i...

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Journal Title: Cuadernos.info
First author: INGRID BACHMANN
Other Authors: SUMMER HARLOW
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Language: English
Spanish
Get full text: http://cuadernos.info/index.php/CDI/article/view/421
Resource type: Journal Article
Source: Cuadernos.info; No 30 (Year 2012).
DOI:
Publisher: Pontificia Universidad Católica de Chile
Usage rights: Reconocimiento - NoComercial - CompartirIgual (by-nc-sa)
Subjects: Social Sciences/Humanities --> Communication
Abstract: This content analysis explores how 19 flagship newspapers from throughout Latin America adopt multimedia and interactive features in their websites and open up to a more dialogical relationship with their audiences. The results show that newspaper websites continue to replicate their print version in online settings and are bringing citizens into the virtual newsroom only on a limited basis. All websites examined have some multimedia and interactive content, but only a few allow readers to report errors, submit their own content, or even contact the reporters directly. These findings highlight the challenges and pending tasks for the Latin American press in its transition to the online realm.
Translated abstract: Este anlisis de contenido aborda cmo 19 de los peridicos ms influyentes de Amrica Latina incorporan elementos multimedia e interactivos en sus sitios web y dan paso a una relacin ms dialgica con las audiencias. Los datos revelan que estos los sitios de peridicos continan replicando sus versiones impresas en el entorno digital y estn abriendo las puertas de las redacciones a los usuarios slo de manera limitada. Si bien todos los sitios analizados ofrecen algn tipo de contenido multimedia y la mayora tienen cuentas de Facebook y Twitter, son pocos los que permiten a los lectores reportar errores, enviar su propio contenido o ponerse en contacto con los reporteros y editores. Estos resultados hablan de los desafos y tareas pendientes de la prensa latinoamericana en su transicin al entorno digital. Palabras clave: transicin digital; gatekeeping; interactividad; multimedialidad; sitios de peridicos, elementos web