Interactivity features of Online Newspapers: from a facsimile model to a multimedia model one. Interactivity in online journals

Interactivity features of Online Newspapers: from a facsimile model to a multimedia model one. Interactivity in online journals.

The purpose of this article is to know the current interactivity options in online newspapers. To do this, we analyze the concept of (structural) interactivity and establish a measuring tool based on some previous methodologies. This model includes a classification of newspapers into stages of devel...

Saved in:
Journal Title: Anales de Documentaci贸n
First author: Mar铆a-Jos茅 Ba帽os-Moreno
Other Authors: Juan-Antonio Pastor-S谩nchez;
Rodrigo Mart铆nez-B茅jar
Palabras clave:
Traslated keyword:
Language: English
Get full text: https://revistas.um.es/analesdoc/article/view/282401
Resource type: Journal Article
Source: Anales de Documentaci贸n; Vol 20, No 2 (Year 2017).
DOI:
Publisher: Universidad de Murcia
Usage rights: Reconocimiento (by)
Subjects: Social Sciences/Humanities --> Information Science --AMP-- Library Science
Abstract: The purpose of this article is to know the current interactivity options in online newspapers. To do this, we analyze the concept of (structural) interactivity and establish a measuring tool based on some previous methodologies. This model includes a classification of newspapers into stages of development. In this way, we provide a tool, which allows media firms to know the degree of interactivity in newspapers, assessing what dimensions and parameters are being incorporated. It was applied to a sample of 21 online newspapers. Results show poor implementation of participation and customization options. There is a niche to be covered by sections of user-generated content and closer collaboration journalists-citizens. It will require a real adaptation to the new possibilities of interaction with readers at different levels of involvement and participation. The majority of newspapers are classified in a digital stage and some of them are close to the multimedia phase.
Translated abstract: El objetivo de este art铆culo es conocer las opciones de interactividad de peri贸dicos en l铆nea. Para esto, se analiza el concepto de interactividad (estructural), identificando sus componentes y definiendo un modelo de evaluaci贸n, basada en diversas metodolog铆as que analizan la interactividad en peri贸dicos digitales. Este modelo incluye una clasificaci贸n de peri贸dicos en etapas de desarrollo. La herramienta permite conocer el nivel de interactividad de los peri贸dicos y compararlos con otros, indicando qu茅 dimensiones y par谩metros est谩n siendo incorporados y cu谩les no. El modelo fue aplicado sobre 21 diarios internacionales. Los resultados revelan una escasa implementaci贸n de las opciones de participaci贸n y personalizaci贸n. Existe un gran nicho en cuanto al contenido generado por los usuarios y la colaboraci贸n periodistas-ciudadanos. La mayor铆a de los diarios se encuentran en una fase digital. Esto requerir谩 una verdadera adaptaci贸n para las nuevas oportunidades de interacci贸n con los lectores, en distintos niveles de desarrollo.